Musee De Louvre also known as the Louvre Museum in English is located in Paris, France. Over 200 years old, the Lourve is home to 537 paintings including Leonardo Di Vinci’s, Mona Lisa. It is one of the world’s largest museums and is the most visited museum in the world. After taking this information into consideration, I found the museum’s website to be a bit troubling. While visiting the website, I quickly noticed that it is very simple. I managed to find a option for visitors to sign into an account titled, My Personal Space. Here account holders can donate online, apply for membership of a circle, and subscribe for the Louvre.fr newsletter. These are all great ideas for the Louvre to accommodate the wants and needs of their publics. However, the website lacked some key components that are present in all the other museum websites I have explored in this blog; links to social media networks. These links are non-existent because the museum doesn’t exist in the social media world. The Louvre does not have a Facebook account, nor a Twitter, Flickr, or even Myspace account. It doesn’t contain an RSS Feed option either. Without being a member of these social media networks, how can the Louvre’s publics communicate with the museum?
This problem is most likely related to the popularity, or lack there of, social media networks in France. According to Jean Thomas’ article, Social media and France – the contradictions, from Multilingual Search: World Edition, in May 2009 81% of French people did not trust social media networks. Since then several social media sites have been translated from English to French. This translation has enabled Facebook for example to become the number one social media network in France within one year with over 4 million users. A press release article in comScore., Social Networking Has Banner Year in France Growing 45 Percent, shows that the usage of social media networks in fact has grown by 45% in France. Because of this significant growth in social networking, perhaps the Louvre Museum should take note and join the crowd!